The Challenge: In a highly niched market create awareness and conversion.
LightAZ.com launched as a new technology company with the fastest search engine in the lighting industry developed specifically for professionals in the lighting industry. On LightAZ you can quickly search, build and share lighting schedules and easily manage each project from the platform. The platform is specific to a highly niched market of lighting manufacturers, and lighting design professionals.
The Solution:
Working with LightAZ’s leadership team established a consistent visual style for the brand, developed User Guides, Membership Guides, Social Media calendars, Email Marketing campaigns, video content, webinars and optimized website.Working closely with the CEO create awareness that lead to conversion.
Built and mentored internal marketing team.
Customized sales materials for lighting manufacturers.
Optimize the website for revenue producing areas as well as other monetization.
Create series of “How To” instructional videos.
Webinar production for lighting design professionals.
Various Newsletters for specific target audiences.
Curated and original content to establish authority.
The Results:
Growing advertising revenue from 30% of US lighting manufacturers to over 85%.
Increasing by 65% conversions to membership of lighting design professionals.