The Challenge: Growing revenue & reach for a live streaming platform for amateur sports
Gamekast, LLC launched during the pandemic in an effort to connect families and friends to live amateur baseball games and leagues. Providing both equipment for purchase or rental and live streaming. Gamekast, LLC owns the No. 1 amateur sports media network in the world and “GKLive.TV '', a high-definition, mobile, sport-streaming experience to connect families and fans to the players they love. Gamekast, LLC is a privately-held media company based in South Florida. To date, the company has streamed over 104,445 events to over 1,339,846 viewers and is expected to continue growing in various amateur outdoor and indoor sports
As a new technology and streaming company with a fast growing adoption among South Florida amateur sports, the challenge was to establish a visual identity and brand voice and grow into other sports, including indoor volleyball, professional softball and golf.
The Solution:
Working with Gamekast, LLC CEO and Founder and a variety of external vendors:
Established a consistent visual style for the brand.
Developed a robust Social Media calendar and presence across Twitter, IG and FB.
Email Marketing campaigns for various target audiences.
Scripted and produced video content.
Hosted webinars for baseball coaches.
Prominent at key trade events, designed booth and materials.
Monetization model for sponsors.
Created series of “How To” instructional videos.
The Results:
Grew overall revenue YoY by 75%.
Was part of the team to grow into collegiate golf, and signed multiyear deals, including with the NCAA championships.