Digital Strategy

Strategy is the foundation of everything. Building a sound business is sometimes like building a house. You need to start with an idea, survey your land, hire an architect an engineering team and a builder.

Developing a comprehensive digital strategy is crucial to a business, and it must align with the overall business objectives, taking into consideration the target audience and their behavior online. Strategy should cover all aspects of the customer journey, from brand awareness and lead generation to conversion and retention. A well-planned approach to content marketing, search engine optimization, social media marketing, email marketing, and paid ads.

As a Chief Marketing Officer and strategist, I have years of experience leading the development and execution of digital strategies that drives business growth and positions the organization for success.

Maria Botta Digital Strategy

  • "Maria possesses a passion for digital marketing strategy. She brings an innovative approach to how to use data to tell a compelling story that resonates with clients. In addition, she listens to them and identifies the primary questions that need to be answered while recommending solutions that are tactically on the money. Maria is hands-on, analytical and energetic in pursuing the right path for any given challenge. Highly responsive and very knowledgeable, Maria is a real asset to digital marketing strategies."

    ANGELA VILLALBA - ENTERPRISE MARKETING STRATEGIST • SPROUT SOCIAL

  • "I highly recommend Maria for branding, digital marketing strategy and execution. She is creative and knowledgeable and has made a huge difference in my business. From developing my social media strategy and editorial plan, to designing landing pages, dynamic PowerPoint presentations and materials, and beyond, she has been a tremendous partner. My company has seen the positive impact and results of her work." #branding #marketing

    Jackie Kindall, PCC - President and Founder • Kindall Evolve Consulting

How can I help your business?

Sometimes your organization needs an outsiders view, someone who can work with your team to develop a strong strategy.

Let’s chat about it and tell me more.

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Services

  • As a Chief Marketing Officer engagements range from working as a fractional CMO to being fully integrated into a business over the long term.
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  • From a marketing perspective, a Brand Audit is a critical tool for assessing your brand's current standing and identifying opportunities. An in-depth brand audit provides you with valuable information regarding not only the health of your brand, but also its current position in the market and its perceived value, strengths and weaknesses.

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  • Content Strategy is a strategic approach to creating, distributing, and promoting valuable and relevant content with the ultimate goal of attracting, engaging, and retaining a clearly defined audience - and, ultimately, driving profitable customer action.

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  • As a marketing consultant, I typically work closely with clients to understand their unique needs and objectives, ask many questions and then provide my expert advice and guidance on a range of marketing activities, including market research, brand positioning, digital marketing, advertising, and public relations.

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