Fractional CMO for B2B SaaS, AI, and Technology Startups
Partnering with founder-led companies to close the gap between what you say, what you sell, and what customers need, so you can invest in growth with certainty.
I have supported 300+ founders
B2B SaaS, AI, fintech, healthcare SaaS, media technology, global arts, and infrastructure
For founder-led startups at critical growth stages
You are likely here because…
You have early traction, but your positioning is still unclear.
Sales, product, and marketing describe the company differently.
Your website and pitch deck are not converting.
You are preparing to launch, raise capital, enter a market, or reposition.
You have marketing activity but no senior marketing owner.
You are not ready to hire a full-time CMO.
What the right marketing leadership unlocks
Positioning clarity
Define the market position, ideal customer, differentiators, and commercial narrative.
GTM alignment
Align product, sales, marketing, and leadership around one growth strategy.
Strategic messaging
Create priorities, decision ownership, KPIs, campaign cadence, and accountability.
Senior marketing leadership
Add C-level marketing direction without the cost or delay of a full-time executive hire.
What clients say — and what changed
Brian Smith, CEO, Uplink Internet
Regional ISP | 18-month Fractional CMO engagement
Outcome: Rebrand, community growth model, new partnerships and a more predictable install pipeline.
“Maria stepped in at a pivotal time as our Fractional CMO, led a comprehensive rebrand and outreach strategy, and helped increase awareness, engagement, installs, and partnerships. She balanced strategic insight with efficient execution.”
Selected outcomes
“Maria asks the right hard questions, sharpens strategy, and brings an experienced voice that helps founders move forward with greater clarity.”
Embed senior marketing leadership
Best fit for founder-led and growth-stage companies that need sharper positioning, clearer messaging, or experienced marketing leadership at a critical stage.
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Clarify positioning, ICP, messaging, and offer, then translate it into a focused 90-day roadmap and KPI plan.
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Narrative, website messaging, campaign direction, partner strategy, and early pipeline development.
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Ongoing executive-level marketing leadership across roadmap, decision-making, team alignment, and growth execution.
Monthly retainer.
FAQ
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What is a Fractional CMO?
A Fractional CMO provides C-Level marketing leadership a partial time engagement. Giving your business strategic oversight, alignment with business goals, and measurable results without the cost of a full-time hire.
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Benefits of Hiring a Fractional CMO
Cost-Effective: Hiring a fractional CMO is more cost-effective than hiring a full-time CMO.
Flexibility: They can be engaged for specific projects or longer-term needs, often lasting from 3 months to over a year.
Expertise: They bring a wealth of experience across various industries, helping businesses navigate growth, optimize marketing strategies, and fill leadership gaps.
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How much does a Fractional CMO cost?
There are various compensation models available, ranging from a monthly retainer to equity.
*Hourly rate: $200 - $300
*Average daily rate: $1000 to $1500
*Equity: 0.5% to 3% based on stage of funding -
What is the difference between a Fractional CMXO, a consultant and an advisor?
Although the terms tend to be used interchangeably, there are BIG differences in seniority, the depth and duration of engagement, scope of responsibilities, and the time/cost commitment.
A Fractional CMO partners with other C-Level executives, owns the problems, solutions, and outcomes. They are Proactive and Interdependent.
Consultants are typically hired contractually for a specific Scope and outcomes. -
What kinds of businesses benefit most from a Fractional CMO?
Growing small-to-mid-size businesses with $2M–$50M in revenue
Founders or CEOs wearing too many hats
Startups
Private equity-backed portfolio companies
These businesses often have marketing talent or spend, but need senior C-Level leadership to turn chaos into growth.
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What are some signs my company needs a Fractional CMO?
You have no strategy.
Your team is capable, but lacks experience or vision.
You’re stuck in the weeds without a clear roadmap to scale.
Your lead quality is inconsistent, or conversion rates are flat.
You need someone to take accountability for marketing performance.
These are signs your business has outgrown founder-led or ad hoc marketing. A Fractional CMO fills the leadership void and builds a system that delivers consistent results.