Chief Marketing Officer
My engagements as a Chief Marketing Officer range from working as a fractional CMO to being fully embedded into a business for longer term engagements.
In my roles as a Chief Marketing Officer (CMO) I lead the overall marketing strategy and execution, with the goal of driving growth and increasing revenue. This involves overseeing all aspects of digital and traditional marketing, including branding, content development, influencer marketing, advertising, product marketing, digital marketing, public relations, and market research. I work closely with other members of the executive team to ensure that marketing aligns with the company's overall business strategy and goals.
What is a fractional Chief Marketing Officer (FCMO)?
This means I either work part-time or for a set time limit with a company to provide strategic marketing leadership and guidance. These arrangements often benefit smaller organizations who are growing and going through transitions or startups that may not have the resources to hire a full-time CMO.
Overall as a Chief Marketing Officer I bring expertise and experience to help develop and execute marketing plans that drive growth and improve ROI. Because I have many years of business experience, I also provide a fresh perspective and can help identify new opportunities for growth and organizational guidance.
"Maria has deep experience and an ability to take a "30,000 foot" strategic view with ease. She quickly researched our industry, bringing competitive insight and exciting ideas for growth to the table. We've had some recent turnover and will reengage once we have the right full-time staff in place to execute her vision."
BLAKE MOOSER - CEO , LA VAQUITA FLEA MARKET
How can I help your business grow?
Do you need a senior level marketing leader with vision in your organization?
Do you need a Fractional Chief Marketing Officer or a fully embedded Chief Marketing Officer?
Let’s chat about it and tell me more.
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Services
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From a marketing perspective, a Brand Audit is a critical tool for assessing your brand's current standing and identifying opportunities. An in-depth brand audit provides you with valuable information regarding not only the health of your brand, but also its current position in the market and its perceived value, strengths and weaknesses.
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As a marketing consultant, I typically work closely with clients to understand their unique needs and objectives, ask many questions and then provide my expert advice and guidance on a range of marketing activities, including market research, brand positioning, digital marketing, advertising, and public relations.
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Content Strategy is a strategic approach to creating, distributing, and promoting valuable and relevant content with the ultimate goal of attracting, engaging, and retaining a clearly defined audience - and, ultimately, driving profitable customer action.
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Strategy is the foundation of everything. Building a sound business is sometimes like building a house. You need to start with an idea, survey your land, hire an architect an engineering team and a builder.