Strategy is the blueprint for your business. When you build a house, it is difficult to get the job done efficiently without architectural drawings, a site survey and engineering help. Marketing strategy for startups is fundamental because just like building a house from scratch, you are starting from the ground up.

When you invest time, resources and effort into a sound marketing strategy that aligns with your business goals, startups can build brands that reach the right audience. This makes customer acquisition much easier and cost effective, and it allows you to nurture relationships, and adapt to market dynamics.