Mumms Software

mumms Software is a multi-user medical management system offering complete hospice-specific business and clinical software.  Providing quality care to patients during the final stage of life, while helping the families through the bereavement process.

MUMMS SOFTWARE - 2013 INNOVATION CONFERENCE

EMAIL MARKETING AND EVENTS

Our goal was to increase attendance, establish mumms as an innovation leader in the hospice software space by creating a buzz for new a new product launch called hummingbird. The conference attendance exceeded all of the previous years and the launch ushered a new phase for the company.

We achieved our attendance goals by creating a 4 part email campaign with videos. We used MailChimp and Wistia to measure engagement, and we found that each email and video had well above high engagement (over 78%).

The conference attendance exceeded all of the previous years and the launch ushered a new phase for the company.