Balsamo Para La Vida was founded in 2013 as a digital publisher of self-help, inspirational and transformational products in Spanish language, filling a gap in the space.
Balsamo Para La Vida - Business Launch
Launch, Web Site, Social and Content Strategy
An entirely digitally based publisher, we launched the business website with e-commerce capability and worked with Amazon to distribute two meditation DVDs in Spanish as well as inspiration cards.
Our goal was to create a solid online presence across multiple platforms and owned channels
In order to accomplish this, we created an annual editorial calendar, created original video, image, and written content and deployed the content across social media platforms and the website.